Your client’s own show. Delivered in a workday.

Bigger downloads than Netflix. This quarter, not someday.

If microdramas are new to you, start with the numbers, because they end the debate: viewers spend 35.7 minutes a day in the leading microdrama app, more than in Netflix, Prime Video or Disney+ on mobile.^[1] Last quarter, microdrama apps out-downloaded every long-form streamer on earth: 733 million installs.^[2] The category’s revenue grew 115% in a single year, the third-fastest of any app category tracked.^[9]

The US market alone is headed from $819 million to a projected $3.8 billion by 2030,^[3] TikTok is building its own microdrama app, and Hollywood executives are investing in the genre.^[4] This is a new television format, not a platform gimmick, and the mainstream has already adopted it. The only thing missing from those 35 minutes a day is your clients’ brands.

733 million downloads a quarter. A new television format, already mainstream. See where the minutes went

01 115% category revenue growth in a single year, the third-fastest of any app category tracked^[9]

02 16M impressions from one five-part branded series, and 5.6M video views^[5]

The audience binges it voluntarily. That’s the whole pitch.

A branded series solves the problem every client complains about: nobody wants to watch their advertising: 41% of marketers now flag ad avoidance as a major concern, up from 29% just a few years ago.^[10] Here, the audience presses play on purpose, and keeps pressing. The brand sits inside the entertainment.

The early proof is loud: a department store’s five-part branded series drove 16 million impressions and 5.6 million video views,^[5] the network behind it expanded its slate after its microdrama programming crossed a billion views, growing nearly 50% quarter over quarter,^[11] and CMOs entering the space say it plainly: consumers want content that feels like entertainment.^[6]

And unlike a media buy, a series is an asset: when the campaign ends, the show remains: characters, world, and audience your client owns, ready for a second season. The market’s own critics note that most brands are “renting the format” with no real plan.^[7] That’s exactly the gap: walk in as the one with the plan, and the production capability to match.

Ten episodes a night with the brand in frame. No media buy delivers that. Pitch a show, not a spot

03 71% of audiences recall the brand featured in branded content without prompting^[12]

The product isn’t in the ad slot. It’s in the plot.

In a traditional production, placement means negotiations, licensing, creators, and a platform holding the keys. In Kinema, placement is a screenplay decision: it’s your client’s show, so you write the product into the story: a prop the characters use, a setting the brand owns, a detail that splits the cliffhanger of episode three. The viewer remembers it because it matters to the plot, not because it filled a slot. 71% of audiences can recall the brand featured in branded content without prompting.^[12]

And because every episode is generated inside the client’s locked brand world, the placement is never off-brand: palette, . The whole series is unmistakably theirs, frame by frame. No third party to pay. No creator to brief. No platform to ask.

Placement as dramaturgy: written in, not bought in. Write the product into the plot

04 $300k what a season on the leading microdrama platform costs, and months of production^[8]

A season used to cost $300,000. Now it costs a workday.

An average season on the leading microdrama platform runs around $300,000 and months of production.^[8] In Kinema, a branded season is one to two working days of direction: from one sentence to a series your audience binge-watches.

The hard part, the reason generic AI can’t touch this format, is consistency: thirty episodes that feel like one story, same characters, same world, same tone from the first cliffhanger to the finale. That’s Kinema’s core mechanic, not an aspiration. Add rights-clean AI actors speaking 42 languages, cleared for the EU where portrait rights actually matter, and one master season localizes into every market your client operates in. Price it as the premium offering it is; deliver it inside a week.

Thirty episodes that feel like one story, in one to two working days. Start a season from one sentence

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