Internal messages people watch, believe and act on
Built to be believed.
Strategy shifts, new systems, security habits, departing know-how. Kinema turns what the company needs to say into video people actually want to watch.
Turn your next announcement into videoThe pattern is consistent: companies that handle change well don’t announce it. They show it. And the stakes are documented: in 2026 research, up to three in four employees missed a message that went out through the approved channel and was cascaded through managers.[3] Short video, told per team, delivered before the rumors. Until now that took an internal studio and a quarter’s budget. Now it takes one person and Kinema.
Announced is not adopted.
Seven in ten change programs fail, and the failures share a cause: people.[1] Projects with excellent change management are six times more likely to succeed,[4] and excellent change management is, above all, communication people receive. Kinema turns the announcement you already wrote into a story: explained, sold, and delivered per team, before the hallway version spreads. Success measured in adoption, not open rates.
The official story gets there first. Turn your announcement into a storyYou can’t slide-deck people into wanting something.
Change is carried by emotion, not attachments. A soundtrack composed for the cut. Cinematic visuals that stay consistent across the whole campaign. Motion graphics in your brand. A presenter who becomes the familiar face of the rollout, from security week to well-being programs. The internal campaigns people remember were always produced this way. The difference is it no longer takes an agency. And the oldest number in video still makes the case: people remember 95% of a message they watched, and 10% of one they read.[6]
Internal campaigns that compete with the feed. Brief your first internal campaignA reorg means something different on every floor, and in every country.
Finance hears numbers. The warehouse hears shifts. Engineering hears tools. Attach your audiences (roles, sites, languages) and Kinema delivers each team its own version of the same message: same story, their consequences, their language. Delivered where they already work, in Teams, Slack or the intranet, in episodes short enough to fit between two tasks.
Three in four large organizations now employ people in more than one country.[7] Multinationals have always versioned their message per market, with a comms team in every country to do it. Kinema localizes the finished video instead: every market in its own language, subtitled by default, brand and terminology locked, nothing lost between headquarters and the branch. One master, every market, handled by the same person who made it.
Told once. Understood everywhere. Version it for every teamSome knowledge has a notice period.
People learn best from their own colleagues, and when a senior expert retires or resigns, decades of exactly that knowledge head for the door. Kinema turns their interviews, notes and documents into a structured video library: searchable, watchable, permanent. Your experts don’t have to become video producers: a recorded conversation is enough. The advantage you still have: your expert hasn’t left yet.
The library outlasts the notice period. Start your knowledge libraryShow them who we are.
Values live in scenes, not statements. Kinema renders how your teams work (the rituals, the standards, the pride) inside a consistent brand world, from the careers page to day one of onboarding. Candidates already prefer the format: 42% choose video to judge a company’s culture, a preference up 60% since 2021.[8] The employers people want to join show their culture. The rest describe it.
Culture shown, not claimed. Show your culture on screenLeadership reviews in the cut, not in an email thread: comments land on the exact scene, one scene regenerates, the message ships on schedule. Not after the two to four revision rounds traditional production plans for.[9]
Ship your next message on scheduleReady for your gatekeepers
Your data stays yours
Brand files and internal documents are never used to train foundation models.
GDPR-ready
Built for HR and works-council review.
AI Act aligned
Transparent AI-generated content, ready for EU AI Act disclosure.
Accessible by design
Captions and subtitles on every version.
They’re already watching something.
The biggest audience your company will ever have is its own people, and the companies they compare you to already communicate this way. Yours can start with a file you already have.
Turn your next announcement into videoRead also
Case study · TrainingsThe new anatomy of workplace training: short, personal, finished
Learning time has shrunk to under 14 hours a year, and only one in five long courses ever gets finished. The best L&D teams already ship short video series people watch to the end.
Read how they do it →- McKinsey & Company, widely cited across change-management literature: around 70% of change programs miss their goals.
- Gartner, 2022: employee willingness to support organizational change fell from 74% in 2016 to 38%.
- Firstup, 2026 State of Employee Engagement (6,200+ respondents, North America and the UK).
- Change-management research (Prosci Best Practices, widely cited): projects with excellent change management are around 6× more likely to meet their objectives.
- IDC (via Rev/Panopto workplace knowledge reporting): 42% of institutional know-how sits only with individual employees.
- Insivia, widely cited: 95% message retention from video against 10% from text.
- Deloitte, 2023: 75% of large organizations have employees in more than one country.
- Employer branding trend data 2026 (aggregated, Nadernejad Media review): 42% of candidates prefer video to understand company culture, up 60% since 2021.
- Industry production benchmarks, 2026: 2–4 revision rounds as the traditional-production standard.
- Regulation (EU) 2024/1689 (EU AI Act), Article 50 — transparency obligations effective 2 August 2026.