The tender asks for a proposal. Send the premiere.
Walk in with the film.
Successful agencies use Kinema to turn an RFP into a finished episode in the client’s own brand world: built from their public materials, delivered in one to two working days, and impossible to follow with a moodboard.
Turn the RFP into a finished episodeSuccessful agencies use Kinema to change what a pitch is: not a promise of work, but the work. While the room before you presents a treatment, you press play: an episode in the client’s brand, answering their brief, produced in days. The conversation stops being “can they do it” and becomes “when do we start.”
Pitching burns up to 17% of your revenue. Mostly unpaid.[1]
The economics of new business are brutal and documented: an average pitch costs an agency $204,000,[2] a full review runs to a million dollars and swallows an entire business quarter,[3] and agencies win less than half of them. Roughly 400 unpaid hours before a pitch pays back.
The spec-work arms race rewards whoever can burn the most weekends. Kinema breaks the race instead of running it faster: the deliverable that used to take a creative team a month of nights (a produced, on-brand film) now takes one to two working days of direction. Same room, different economics.
From a month of spec work to two days of direction. Retire the all-nighterYou don’t have their brand book. You don’t need it.
Successful agencies use Kinema to build the prospect’s brand world before the first meeting, from what’s already public: the website, the campaigns, the social feeds, the annual report. Kinema studies it the way a strategist would (palette, typography, environments, tone of voice) and locks it into a world.
Then you direct the episode inside it: their product, their audience, their story, answering the actual brief. The industry’s own leadership says agencies will increasingly lead with prototypes: showing clients what’s possible, then helping them build it.
They will ask about AI. Press play.
Every prospect now asks how agencies use AI with their brand. 80% of multinational clients worry about exactly that.
So don’t pitch “we use AI.” Pitch the direction: show the screenplay, the locked brand world, the scene-by-scene control, and then the episode that doesn’t scan as AI, because it was directed, not generated. The demo answers the question before it’s asked: this is what craft at AI economics looks like.
Directed, not generated, and the room can see the difference. Show the directionWin, and the campaign already exists.
The cruellest part of the old pitch was that even a win threw the work away: the treatment went in a drawer and production started from zero. In Kinema, the pitch is the first draft of production: the campaign already exists as a screenplay.
Successful agencies use Kinema to walk out of a won pitch and straight into delivery: regenerating scenes from client feedback, extending the episode into a series, spinning variants for every channel. And the pitches you lose stop costing six figures. They cost two days, and the brand world stays on the shelf for next time. When the won account is ready for the premium offering, a branded series their audience binges, that has a page of its own.
Spec work becomes the first draft of production. Turn the pitch into deliveryEverything legal needs, ready before the ask.
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The next room you walk into, walk in with the film.
The brief is public, the brand is public, and the premiere takes two days. The only question is which prospect sees it first.
Turn the RFP into a finished episodeRead also
Ten clients. Ten locked brand worlds.
80% of clients worry how their agency uses AI. The answer is a locked brand world and a screenplay they approve, not a discount.
Read how it holds → Case study · Branded seriesYour client’s own show. Delivered in a workday.
The premium line item on your rate card: ten to thirty vertical episodes with the product written into the plot.
Read how it’s made →- Forrester (via Marketing Dive): US agencies spend up to 17% of annual revenue winning new business, around $12B a year.
- ANA/4A’s, The Cost of the Pitch, 2023: average agency cost of a single pitch $204,461.
- ANA/4A’s, The Cost of the Pitch, 2023: total review cost around $1M without an incumbent and $1.2M with one; an average review takes a full business quarter.
- OUCH! Factor report (TrinityP3): agencies win fewer than half of their pitches, with around 400 hours of unpaid time before the investment pays back.
- 4A’s Look Ahead 2026: agencies will increasingly lead with prototypes, showing clients what is possible and helping them deploy it.
- World Federation of Advertisers: 80% of multinational brands are concerned about how agency partners use AI on their behalf.
- IAB 2026: the perception gap between advertisers and consumers on AI ads widened to 37 points, 82% of executives against 45% of Gen Z and millennial audiences.